1
2
3
Fresh Empire Campaign
Fresh Empire is a public health initiative regulated by the FDA, designed to promote a tobacco-free lifestyle among multicultural youth, particularly those immersed in hip-hop culture. With a mission to reduce tobacco use among teens and young adults, the campaign utilized culturally relevant messaging and creative outreach strategies to educate and inspire healthier choices.
As part of the Fresh Empire team, I played a key role in executing this impactful campaign. My work involved managing community events, fostering partnerships, and implementing innovative marketing strategies that resonated with the target audience. From coordinating activations at high-profile events to building connections with influencers and local leaders, I ensured the campaign reached and engaged its intended audience effectively.
Fresh Empire stood out as a unique initiative within public health, blending creativity and cultural awareness to drive meaningful behavior change. This experience not only allowed me to contribute to a cause I deeply care about but also strengthened my expertise in managing campaigns that balance strategic planning with community impact.